NFC technology is beginning to be embraced by smart phone manufacturers
and apps like Google Wallet. NFC will gain more widespread use around
the world and will revolutionize the way smart phones are used.
Near field communication, or NFC, has spread throughout Japan and has
started to come to other countries, including the United States. NFC
technology is based on the same technology as store security tags. Just
as a radio signal from a security tag will activate an alarm, a radio
signal can transmit information between two devices if the devices are
tapped together.
NFC and the Future of Mobile Marketing
Optimizing Video for Mobile Devices
Companies are increasing their video ad spend in 2012. Creating
optimized videos for mobile devices will ensure that videos reach a
wider audience and provide increased returns on their advertising
investment.
Companies are expected to spend $7.1 billion on
video advertising in 2012, which is an increase of 72 percent over
previous years. In many cases, consumers are accessing videos on their
smart phones.
URL Shortening For Improved Customer Retention
URL shortening will help businesses to keep their website and landing
page addresses concise and easy for customers to memorize. Shorter URLs
also fit better onto mobile screens and enhance mobile marketing
opportunities.
Using a URL shortener provides companies with
several advantages. If customers don't have a handy link to the
company's site or a bookmark, then they will never remember a long URL
when they are on-the-go using their mobile device.